Selected Work · Installation No.01

Ticker Tape

A bespoke LED digital display store feature for Shakedown in Edinburgh, taken from a designer's concept to a fully functioning in-store attraction. Concept, design, build, install and control, all handled by one team.

Drag to orbit · Right-drag to pan · +/− to zoom · Use the controller to drive the screens

The Journey · End to End

From a sketch to a living screen.

Every stage handled in-house, so the vision that started on paper is the one that ends up on the wall.

01 · Concept

The Vision

The concept came from Shakedown's own designer: a screen that ran the length of the counter and pulled people in off the street. Our job was to make it real, to take that look and turn it into a working LED installation without losing an ounce of what made the design special.

Designer's concept · Feasibility · ApproachConcept by Remiah Creative ↗
Concept render of the Shakedown servery with the ticker running above the order pointConcept render of the dining area with the ticker carried along the feature wallConcept close-up of the ticker text running across the perforated mesh wallConcept render of the counter and SHAKEDOWN feature wall seen from the seatingDimensioned 3D concept model of the ticker framework and its run of panelsConcept render of the curved ticker unit shown on its own from two angles01 / 06
02 · Design

The Engineering

We chose the LED panels and the controller that would do the concept justice, then recreated the bespoke metal framework from scratch. It had to match the designer's exact look while actually housing the panels, power supplies and control gear, so we re-engineered every bracket and channel to hide the hardware and hold the run dead straight.

Panel + controller selection · Bespoke framework
3D model of the full framework run including the break over the counter3D model of a single fabricated frame panelEngineering drawing of a ticker frame panel with its hanging points and box section sizesDetail drawing of the ticker channel showing the magnets that hold the LED panelsDrawing of the curved corner set out as a quarter circle of 556mm radiusEngineering drawing of the narrower frame panel and its hanging eyelets01 / 06
03 · Build

The Fabrication

With the framework designed, we had it manufactured to spec: the custom metalwork built to carry the screens, the power and the controllers as one clean unit. Everything was made to our drawings so it would drop into the store and take the LED panels without a fight.

Custom metalwork · Manufacture · QACustom metalwork by Supreme Fabrications ↗
Back of an LED panel showing the power supply, receiving card and wiring loomTwo fabricated mesh frame panels standing in the fabrication workshopClose-up of the perforated mesh welded into the steel frameA completed frame section on the workshop benchA finished frame section resting on trestles before delivery01 / 05
04 · Install

On Site

On site we mounted the framework, ran the power and data, then fitted the LED screens to the panels and commissioned the whole run in place. The curved section around the counter was the careful part: aligning a continuous line across a bend so the ticker reads as one unbroken screen.

Framework install · LED fit · Commissioning
The curved ticker section wrapped in protective film before being lifted into placeA fitter working along the SHAKEDOWN wall during the store fit-outA mesh panel positioned on site with the wall part built behind itThe feature wall taking shape on site with planting installed above the meshThe completed feature wall with the ticker fitted, store still in fit-outThe unlit ticker in place along the mesh wall with the SHAKEDOWN graphic behindThe ticker lit for the first time, curving over the counter before the store opened01 / 07
05 · Control

The Control App

Alongside the hardware we built Shakedown a bespoke web application to run the screens from inside the store. Staff change the everyday ticker and react to whatever is happening on the floor, a product release, a birthday party, a celebration, firing the right content in a couple of taps. The wipe, chevrons and chomper you are driving on the model above all live in that app.

Bespoke web app · NovaStar · Live events
tickercontrol.app
Ticker Control web app
Ticker Control on mobile
06 · Live

The Attraction

The finished piece does exactly what the concept promised: a living counter that catches the eye from the pavement and keeps working every trading hour, now in the hands of the Shakedown team. Content changes with the day and the moment, and the whole system is monitored and kept alive by us.

Live in Edinburgh · Staff-controlled · Monitored
The finished ticker lit across the mesh feature wall above the Shakedown counterSO SO GOOD running across the curved section of the ticker, seen from belowShakedown staff serving customers beneath the running tickerClose detail of the individual LEDs that form the ticker textThe ticker wrapping the corner above the servery pendant lightsThe ticker angled away along the feature wall past the planting01 / 06
Beyond Neon. Into Motion.

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